At the world’s largest trade fair for fitness, wellness and health – FIBO 2014 in Cologne – around 116,000 visitors attended from 3 to 6 April. The fair attracted visitors with the latest trends and innovations from these areas.
We were also one of around 700 exhibitors and mainly presented Brendan Brazier’s books and the superfoods he uses.
A vegan diet goes hand in hand with peak physical performance and is increasingly making inroads into the sporting world, including among professionals. This was clearly evident at our stand. Numerous people of all ages and sporting backgrounds sought information about the links between a vegan diet and improvements in personal performance and health.
Brendan Brazier’s books impress with their well researched, scientifically supported information. His many years of personal experience as a triathlete and Ironman competitor add to this. We were told by numerous visitors that the recipes presented are not only tasty but also easy to prepare.
All in all, there was lively interest in a vegan diet and alternatives to conventional additives, which we stocked in abundance as part of our superfoods range.
~diashow(FIBO_Koeln_03_2014)~
